SMARTDRIVE CONTROL


Client
Daewoo Shipbuilding & Marine Engineering
Hyosung Heavy Industries
C&A Electric
Danfoss
Siemens

Project
3D Visualization
Logo Design
Editorial Design
Exhibition Design
Information Design
Motion Design

Field
Shipbuilding

Year
2022 - 2023

Team
Jaeyel In
Yurun Ouyang
Dina Tsyuy

 

C&A Electric provides Converter and Inverter System Package solutions or individual products to the market. For more than 25 years, C&A Electric has been operating in the general industrial market, electric locomotive market, marine engineering and shipbuilding market, being acknowledged for its engineering knowledge and commissioning services. C&A Electric is the leading Marine Drive System engineering integrator in South Korea

The SDC, or Smart Drive Control system, is a new marine technological invention being developed by C&A. This new component regulates and maximizes the efficiency of a cargo ship's fan output. As a result, the SDC allows shipowners to minimize energy waste while also decreasing CO2 emissions without sacrificing the condition of the cargo.

Hierarchy was approached to design and create a brand for this product that also matched the identity of the parent company, C&A Electric. We also created accompanying graphic elements that would be used to show potential buyers at multiple large-scale shipbuilding conventions. We collaborated closely with representatives from C&A Electric to create 3D renders, diagrams, editorials, and more, that fit the strict specifications with accuracy.

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